Central Carolina Hospital Designated Blue Distinction ® Center+ for Maternity Care

October 1, 2016

Central Carolina Hospital’s Maternity Program has been designated as a Blue Distinction Center (BDC) for Maternity Care. Blue Distinction Specialty Care is a national designation program recognizing healthcare facilities that demonstrate expertise in delivering quality specialty care — safely, effectively, and cost efficiently.

Similar to other Blue Distinction Centers for Specialty Care programs, selection criteria for the Maternity Care program is based on quality, business, and cost criteria. The goal of the program is to help consumers find both quality and value for their specialty care needs, while encouraging healthcare professionals to improve the overall quality and delivery of healthcare nationwide, and providing a credible foundation for local Blue Plans to design benefits tailored to meet employers’ own quality and cost objectives. Quality is key. Only those facilities that first meet nationally established, objective quality measures for Blue Distinction Centers are considered for designation as a Blue Distinction Center.

Research shows that compared to other facilities, those designated as Blue Distinction Centers demonstrate better quality and improved outcomes for patients. On average, Blue Distinction Centers+ are also 20 percent more cost-efficient than non-Blue Distinction Center+ designated health care facilities.

Nearly 4 million babies are born in the U.S. annually, making childbirth the most common cause of hospitalization. This new Blue Distinction Centers+ for Maternity Care program evaluates hospitals on several quality measures, including the percentage of newborns that fall into the category of early elective delivery, an ongoing concern in the medical community. Compared with babies born 39 weeks or later, early term infants face higher risks of infant death and respiratory ailments such as respiratory distress syndrome, pneumonia, and respiratory failure, among other conditions. These babies also have a higher rate of admission to Neonatal Intensive Care Units.

In addition, hospitals that receive a Blue Distinction Center+ for Maternity Care designation agreed to meet requirements that align with principles that support evidence-based practices of care, as well as having initiated programs to promote successful breastfeeding, as described in the Baby-Friendly Hospital Initiative by Baby-Friendly USA or the Mother-Friendly Hospital program by the Coalition for Improving Maternity Services (CIMS) through its “10 Steps of Mother Friendly Care.” The program also evaluates hospitals on overall patient satisfaction, including a willingness to recommend the hospital to others.

Blue Distinction Centers+ for Maternity Care, an expansion of the national Blue Distinction® Specialty Care program, are hospitals recognized for delivering quality, affordable specialty care safely and effectively, based on objective measures developed with input from the medical community. To receive a Blue Distinction Centers+ for Maternity Care designation, a hospital must also meet requirements for cost efficiency.

“We’re very pleased with this well-earned recognition achieved by Central Carolina Hospital’s obstetrical services, for the high-quality obstetrical services”, noted John Maxwell, CEO. “It’s a reflection of the high quality physicians and hospital employees who are committed to creating the best experience for our patients”, added Maxwell.

“We’re doing the homework for our customers by putting a spotlight on hospitals and facilities that offer high quality services at a fair price.” said Dr. Brian Caveney, chief medical officer of BCBSNC. “With health care costs continuing to rise, patients want to know how much value they are getting for their health care dollar. Identifying which providers meet or exceed industry standards is an important part of that equation.”

For more information about the program, visit www.bcbs.com/bluedistinction.

About Central Carolina Hospital

Central Carolina Hospital, a DukeLifepoint Hospital, is a 137-bed acute care hospital that serves the health care needs of Lee County and surrounding communities. With over 120 physicians, the hospital offers a wide range of specialties including cardiology, orthopedics, general surgery, obstetrics, gynecology, otolaryngology, emergency medicine, gastroenterology, pediatrics, hospitalist services, internal medicine, nephrology, neurology, hematology, urology, podiatry, dentistry, pulmonary medicine, and wound care and hyperbaric medicine. Hospital services include emergency room, physical and occupational therapy, ophthalmology, cardiac rehabilitation, diagnostic imaging and radiology, inpatient and outpatient surgery, dialysis, maternity services, nutritional counseling by clinical dietitians, and diagnostic cardiac catheterization. Central Carolina Hospital was reaccredited by the Joint Commission for a 3 year period in May 2015.

Committed to providing quality care to the community, the hospital has earned numerous disease-specific quality designations:

American Heart Association Get with the Guidelines SM Gold Plus Performance Achievement
Award for Heart Failure, January 2016
American Heart Association Get with the Guidelines SM Gold Plus Performance Achievement
Award for Stroke, January 2016
American College of Radiology Gold Seal Accredited for Mammography June 2016
Healogics Center of Distinction for Wound Care, February 2016
Joint Commission Advanced Certification for Heart Failure, June 2015
Joint Commission Advanced Primary Stroke Certification, March 2015
Joint Commission Certification for Chest Pain, December 2015
Blue Distinction Center+ for Maternity Care, January 2016


Blue Cross and Blue Shield of North Carolina improves the health and well-being of our customers and communities by providing innovative health care products, services and information to more than 3.91 million members, including approximately 1 million served on behalf of other Blue Plans. Since 1933, we have worked to make North Carolina a better place to live through our support of community organizations, programs and events that promote good health. We have been recognized as one of the World’s Most Ethical Companies by Ethisphere Institute every year since 2012. Blue Cross and Blue Shield of North Carolina is an independent licensee of the Blue Cross and Blue Shield Association. Visit BCBSNC online at bcbsnc.com. All other marks are the property of their respective owners.

About Blue Cross Blue Shield Association

The Blue Cross Blue Shield Association is a national federation of 36 independent, community-based and locally operated Blue Cross and Blue Shield companies that collectively provide health care coverage for nearly 105 million members – one in three Americans. For more information on the Blue Cross Blue Shield Association and its member companies, please visit bcbs.com. We encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out The BCBS Blog, for up-to- date information about BCBSA.

About Blue Distinction Centers

Blue Distinction Centers (BDC) met overall quality measures for patient safety and outcomes, developed with input from the medical community. A Local Blue Plan may require additional criteria for facilities located in its own service area; for details, contact your Local Blue Plan. Blue Distinction Centers+ (BDC+) also met cost measures that address consumers’ need for affordable health care. Each facility’s cost of care is evaluated using data from its Local Blue Plan. Facilities in CA, ID, NY, PA and WA may lie in two Local Blue Plans’ areas, resulting in two evaluations for cost of care; and their own Local Blue Plans decide whether one or both cost of care evaluation(s) must meet BDC+ national criteria. National criteria for BDC and BDC+ are displayed on bcbs.com. Individual outcomes may vary. For details on a provider’s in-network status or your own policy’s coverage, contact your Local Blue Plan and ask your provider before making an appointment. Neither Blue Cross and Blue Shield Association nor any Blue Plans are responsible for non-covered charges or other losses or damages resulting from Blue Distinction or other provider finder information or care received from Blue Distinction or other providers.